The Davlin Marketing Group caters to the emerging niche of Internet marketing and social media while bringing old-school marketing savvy back into the mix. Ariel Davlin spent 12 years putting together marketing campaigns and researching developing markets when she discovered that many, if not most, of the businesses she was working with didn’t truly understand how to leverage the capabilities and potential of the Internet, social media and pay-per-click (PPC) marketing. Seeing this as an opportunity, Ariel formed the Davlin Marketing Group to exploit her in-depth understanding of getting found in a new and connected world.

 

Many businesses have invested in Web sites, some spending tens of thousands of dollars to develop a site that looks great on their screen. The problem is that, unless you have knowledge of how search engines like Google or Bing work, nobody is ever going to see them.

 

“It’s like paying an artist to paint you a really fantastic billboard, and then putting it in the middle of the desert,” says Ariel. “Unless people can find it easily, nobody is going to know what you are selling. The Internet is the highway that people use to find your business. It’s my job to make sure that they see your signs.”

 

Ariel analyzes a business' current Internet presence and uses sophisticated programs to “grade” all the aspects of their site. She breaks these down into areas that are working and those that need improvement. Much of this is based upon the algorithms that different search engines use to view any given site. If you have ever wondered why one Web site gets ranked higher than another, or why when you search for something some sites appear on the first page while others are hidden behind dozens of others, Ariel can let you know. And if you need to move your site up to make it more visible to those who are surfing the Internet, Ariel says that Davlin Marketing Group is a great way to go.

 

“We work with small individuals who are just starting out, and with large companies with a national presence. It doesn’t matter what size you are, you need to find your customers and make it easier for them to find you,” Ariel says.

 

The tools she uses include developing a strong presence for a company in social media. “Many business owners have an inherent distrust of things like Facebook and Twitter, or fear the time commitment of writing a blog. I can show them how these things are powerful ways to drive traffic to their site and how easy it can be for them to provide fresh content to their customers.”

 

Jim Headley, Denver businessman and owner of The Green Energy Store, raves about Davlin Marketing Group, “I’ve had a lot of people tell me that I need to use Facebook, but Ariel was the first to make me understand how we could leverage that to grow my business and increase sales.” 

 

Ariel employs a cadre of Web designers, writers, ghost bloggers, printers, graphic designers, and videographers to create the kind of Internet presence that business owners covet. Visit DavlinMarketingGroup.com or give her a call at 720-989-4511 to schedule a free consultation.

 

“I love talking to business people who want to really make their Internet marketing work,” Ariel says. “I take pride in helping people understand what is going on without dumbing it down or geeking out and talking over their heads.”