Spotlight on Business: Lieff Ink

Every business needs a writer. But not every business has the means or knowledge to employ full time staff to cover their writing needs and that's where freelance writers can be very useful. Effective and compelling writing is an essential facet to marketing for any business as it is the most basic way to get your business's message out.

Glendale Cherry Creek Chronicle Content Editor & Feature Reporter Laura Lieff is a newly elected chamber ambassador who has recently launched her own freelance writing company called Lieff Ink. Lieff Ink is designed to help you get your point across through smart and edgy writing while keeping your audience in mind. Laura can deliver your specific writing and editing requests within your budget and on time. Laura is available on a project-contingent basis or as ongoing support.

“There's so much writing involved in business that is not apparent at first glance,” Laura said. “For example, restaurant menus, Web sites, marketing and promotional materials all need creative, well-written content.”

Born and raised in Miami, Florida, Laura grew up in the music business. Her family founded and operated a chain of record stores in Florida for fifty years and music has always been a significant part of her life. She moved to Colorado in 2002 to attend the University of Colorado at Boulder, where she earned a bachelor’s degree in English. While at CU, Laura wrote for two newspapers, a publicity company and a band booking agency. After graduation, she moved to Denver and began working for the Glendale Cherry Creek Chronicle. She has been with the newspaper for over four years and has developed an extensive knowledge of and personal relationships with many local businesses.
Over the years, Laura has written about a wide array of topics including neighborhood features, personal profiles, music, sports, entertainment, special events and education, among others.  Her expertise also extends to corporate communication and community relations.  She also has a blog where she critiques all things pop culture including music, movies, sports and television.  

Lieff Ink clients include:

Bull & Bush Running Club- A Denver-based running club that is sponsored by one of the most renowned bar/restaurant institutions in the area. The running club has been around for three years and Bull & Bush is celebrating its 40th anniversary.
Glendale YMCA – One of the most prestigious in the Denver metro area, the Glendale YMCA features arts education, conditioning training, fitness classes, senior activities, youth programs and youth rugby.
Gold Bug – Founded in 1968, this family owned and operated company is the largest distributor of infant and children’s accessories in the United States.
Thomas Consulting – A private consulting firm for municipalities and businesses. The firm also takes on lobbying duties by representing various clients within local municipalities and on the national level.
University of Denver students – Students needing professional editing and guidance on assignments, applications and resumes or have come to Laura to help them edit essays for content, grammar and overall themes. They have also hired her for resume and application edits.  
To find out more about how Lieff Ink can help your business, visit Laura's Web site and blog at www.lauralieff.com or call (720) 244-4810.