New CEO: Longtime Cherry Creek Shopping Center general manager Nick LeMasters was selected to become the CEO of the Cherry Creek North Business Improvement District beginning November 1.

BID: The Cherry Creek North Business Improvement District (BID) is a public organization primarily funded by private commercial taxpayers. The BID’s mission is to actively plan, manage and promote Cherry Creek North as a premier destination for shopping, dining, living, working and visiting.

Following a six-month national search, the Cherry Creek North Business Improvement District’s (BID) board of directors announced that Nick LeMasters has been selected as CEO of the organization, beginning November 1, 2019.

LeMasters has been general manager of Cherry Creek Shopping Center since 1996. He began his career in the shopping center industry with The Taubman Company in 1990, managing shopping centers in the San Francisco Bay Area. Prior to his experience with Taubman, LeMasters spent 15 years with Dayton Hudson Corporation’s Mervyn’s Department Store chain.

LeMasters is active in the Denver community, currently serving on the board of directors for VISIT DENVER, as a mayoral-appointed board member of the Denver Convention Center Hotel Authority, and on the executive committee for the Metro Denver Economic Development Corporation. He is a founding board member and past chair of the Cherry Creek Area Business Alliance and was inducted into the Colorado Tourism Hall of Fame for his efforts to promote tourism in Denver and Colorado.

LeMasters is also an active participant in the Cherry Creek Steering Committee which, in partnership with city staff and neighbors, created the Cherry Creek Area Plan, a key document that guides development throughout Cherry Creek.

“After an extensive search led by HRS, Inc. we are thrilled Nick LeMasters will be bringing his leadership skills and passion for the community to the Cherry Creek North BID,” said Eric Buchanan, Cherry Creek North BID chairman. “Nick’s experience in contributing to the economic development of Cherry Creek, alongside his impressive background in supporting tourism in our city and state, ensures he is the right leader to continue to advance Cherry Creek North as a premier outdoor lifestyle destination.”

Buchanan also expressed his appreciation to interim president Jenny Starkey and the staff of CCN for ensuring the continuity of the CCN program of work during the leadership transition.

LeMasters is succeeding Julie Underdahl who joined the Cherry Creek North BID in 2007 and was the longest serving CEO in the BID’s history. For more information about the Cherry Creek North BID, visit