Madison Reed, the fast-growing hair color company, opened its first Denver location in Cherry Creek North on December 19, 2020, for retail only. The full-service experience is available beginning January 7, 2021.
Madison Reed is a beauty company revolutionizing the way women color their hair. The fast-growing startup has created a luxurious hair-color formula free of the eight harsh ingredients typically used by other brands. “Our products are superior and they get phenomenal dimensional coverage,” said Carmela Hughley, Vice President of Field Operations at Madison Reed. “Licensed professionals complete thorough consultations with each and every one of our clients and the use of our technology. We’re able to pinpoint and give a recommendation based on what he or she is looking for. With our ingredient profile, which is amazing, we are fast, we have a compelling price point, and we’re consumer friendly.”
For those who prefer to color their hair at home, Madison Reed uses proprietary color-matching technology and a team of professional, on-call colorists to help women choose the perfect shade of hair color, which is delivered to their door.
“With everything going on in the world today, to be able to bring our Hair Color Bars to Colorado feels incredibly special,” said Amy Errett, founder and CEO of Madison Reed. “Getting your color right — whether you color at home or visit one of our new Hair Color Bars — is not only our mission; it’s our way of helping you say goodbye to quarantine color — and, right now, that feels like joy.”
Recognizing that clients purchased products from Colorado Springs to Fort Collins, Madison Reed opened a location in Boulder in October, and Cherry Creek North in December. “We have an amazing strong following in Denver and Boulder which makes the opening process of our color bars easy and special at the same time,” said Hughley. “We have a steady stream of clients already from our consumer base that purchases on our .com side that will easily translate into color bar if, and when, they need to.”
The Cherry Creek North location offers full-service hair color, plus roots and gloss services, as well as the full complement of Madison Reed’s signature, salon-quality hair color products for at-home use. Importantly, they will operate with COVID-19 safety precautions in place.
Colorists and clients are required to wear a mask, Hair Color Bars will observe strict social distancing, with clients spaced every other chair, each chair is sanitized between clients, and all common areas are cleaned regularly throughout the day and by a professional cleaning service every night. Also, the ventilation system in the Hair Color Bar is hospital-grade to help filter out small air particles as well as to deactivate airborne bacteria, allergens, and viruses. All colorists wear masks, gloves, aprons, and are temperature checked before their shift.
The Madison Reed Hair Color Bar concept is designed to deliver stunning salon-quality hair color, that is both affordable and convenient for time-pressed women, with ingredients they can feel good about. Madison Reed uses technology — including a proprietary algorithm that extracts data from 10 million “hair profiles,” as well as an augmented reality (AR) tool — to help women find their perfect shade of hair color. The products are odor-free and free of eight harsh ingredients typically found in hair color — PPD, ammonia, parabens, resorcinol, phthalates, gluten, SLS, and titanium dioxide. The colors also are full of argan oil, keratin, ginseng root extract and other oils for added shine and softness.
Clients can get their roots done by a certified, professional colorist for $55. Also, unique in the industry, Madison Reed offers a Hair Color Bar membership plan. With the plan, clients get unlimited roots services for $55 a month, which can be used at any of the company’s Hair Color Bar locations across the country, In addition, membership comes with a percentage off additional products and services including a free blowout twice a year; and free gloss service three times per year.
The new Colorado Hair Color Bar is located at 285 St. Paul Street in Cherry Creek North. It is open 10 a.m. to 7 p.m. Tuesday through Saturday, and noon to 5 p.m. on Sunday. For more information and to make appointments, visit www.madison-reed.com/colorbar. Products can be found online at www.madison-reed.com and www.ulta.com, or in-store at Ulta Beauty and Madison Reed Hair Color Bars.