With today’s emphasis on digital marketing, you may be wondering if promotional products are still relevant. In fact, promotional goods are still a very valuable tool for generating brand awareness and creating new opportunities for your business. The world has evolved over recent years with significant changes in technology as businesses strive to offer the best products and services to their potential customers. One of the most popular forms of advertising is using promotional items for business branding.
Erin Bailey was born and raised in Cheyenne, Wyom
ing, and went to college at CSU Pueblo. She was recently inducted into the CSU Pueblo Hall of Fame with her 1996-97 Vol
Bailey started EB Promotions in July 2022 and has been in the industry for 20+ years. “I finally decided to take a leap of faith and go out on my own,” said Erin Bailey, owner and founder of EB Promotions.” “It’s going great and I wish I had done it a long time ago. Because of the opportunities, freedoms, and the fact that I am my own boss. It’s fantastic.”
Companies that use promotional products are likely to have more sales and better return on investment, as they are an effective way to advertise your business brand. You need to consider promotional products for your next advertising campaign if you want to expand your business or want customers to be closely associated with your brand.
Promotional items offer the opportunity to market your products and services with little effort, as they provide a daily advertisement to the masses. Some of the popularly used items include apparel, drinkware, smart devices, and writing materials such as books and pens. A customer can recognize your brand instantly upon seeing your logo on an item that people use more often.
EB Promotions can do all of the above and more, including business cards, lanyards, and envelopes. “Pretty much anything you want to put your logo on, I’ll figure it out for you,” said Bailey. There are a variety of products on the EB Promotions website to choose from. “If you don’t see what you are looking for, you can always call or email me directly and I am happy to do the research and find it for you,” said Bailey.
When done correctly, promotional goods can make your brand synonymous with quality. While cheaply made products might be okay for situations like trade shows, meaningful, high-quality items can create a sense of luxury with your brand. It can show consumers that you care about what you give away, which most likely translates to your actual products or services.
Promotional items are valuable to both new and existing customers as they increase your brand recognition and generate customer loyalty. Since the common
goal of a business is to create a strong reputation, promotional items allow your brand to stand out from your competitors as people keep them for a long time. They can also be passed on from one person to another thus reinforcing brand exposure.
Promotional items create a positive brand image that shapes your customers’ opinions over the years. Your brand exposure goes beyond your target audience as the promotional items are extremely mobile and can reach audiences that you have never marketed.
“I love my job in the promotional products industry because every day is different and the challenge of helping each customer discover what they were looking for is always rewarding,” Bailey said.
The loyalty of customers usually goes beyond providing them with great products and services. You need to have a genuine reason why people should purchase your products or why they should keep doing business with you. Sharing promotional items to customers gives you a competitive edge, as it increases their chances of choosing your brand over other competitors. Whether you are running a fully-fledged business or a start-up, you stand higher chances of boosting customer retention with promotional products.
EB Promotions has multiple suppliers and vendors in Colorado and across the country. EB Promotions chooses the vendor and supplier based on pricing and how Bailey feels about their product. EB Promotions finds the best pricing, turnaround time, and overall product. They are happy to send samples so you can touch and feel the product before ordering.
For more information or to view their catalog, visit www.ebpromotions.net. Mention this article and receive 15% off your first order.
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